Privacy

Toastly Privacy Policy

Effective date: 2 October 2026

Toastly is a dating-to-marriage platform for Nigerians at home and abroad. This policy explains what we collect, why, who we share it with, and the choices you have. We've written it to be read, not skimmed past.

Who we are. Toastly is operated by Ariya Planner Ltd, a company registered in Nigeria (RC 9662424). We are the data controller for your personal data.

Contact us about your data: support@trytoastly.com — for questions, requests to see or delete your data, or complaints.

1. The short version

  • You must be 18 or over to use Toastly.
  • We collect what we need to verify you're real, match you, keep you safe and run your subscription.
  • Optional details stay optional. Religion, tribe, language, relationship history, profession, education and genotype never decide who you're matched with unless you choose a filter for your own search — and genotype can't be filtered on at all.
  • Your genotype is health information. It's private by default, shared only with people you choose, and never used by our analytics, AI systems or safety screening.
  • We don't record your Gist calls, and we never keep transcripts.
  • We don't store your NIN or BVN record. When you verify, we keep only the result.
  • We don't sell your personal data.
  • You can see, correct, download or delete your data at any time.

2. What we collect

Account details. Name, email address, phone number, date of birth, and the password or sign-in method you use.

Your profile. Photos, written answers to profile prompts, the kind of relationship you're looking for, and your city or, if you live abroad, your diaspora city and which matching pool you prefer.

Optional profile details. Religion, tribe or ethnicity, languages, relationship history (single, divorced, widowed, single parent, whether you have children), profession and education. You decide whether to add these and who can see them.

Your genotype (optional — health information). If you choose to add it, after giving separate permission. See section 5.

Verification.

  • Verified Real (everyone): a check of your phone number, and a selfie liveness capture showing you're a real person present at your phone.
  • ID check (optional): your NIN or BVN, checked by our verification provider against the official record and matched to your selfie. We keep only the outcome — whether it passed, and the date. We do not store your NIN or BVN, or the name, date of birth, photo, phone number or address held on the official record.

Gist sessions. We record that a session took place, when it started and ended, and each person's private answer to whether they'd like to continue. We do not record the audio or video, and no transcript is ever created or kept.

Messages. The messages you send and receive, stored so they can be delivered and so you can read your conversations.

Dates and coins. Dates you arrange, venues you accept, coin deposits, and whether a date went ahead.

Location. Your city and time zone. When we suggest a public venue for a date, we search near your city. We don't track your location. If you use the panic button, your phone adds your exact location to the message it sends your chosen contact — that message goes from your own phone, and Toastly never receives your location.

Your emergency contact. If you add one, we hold their name and phone number (see section 6).

Payments. Your subscription and coin purchases. Card and bank details are handled by our payment providers — we never see or store your full card number.

Safety information. Reports you make or receive, blocks, and patterns of activity we use to spot scams and fake accounts (see section 7).

Usage events. A small set of product events — that you signed up, completed verification, had your first Gist, made your first payment or upgraded — so we can understand how Toastly is used. Our hosting provider also keeps standard technical logs, such as IP address and browser type, to run and secure the service.

3. Why we use it, and our legal basis

What we doWhyLegal basis
Create and run your account; match you; deliver messages and Gist sessionsTo provide the service you signed up forContract
Verify you're a real person, and optionally your NIN/BVNTo keep fake and scam accounts off ToastlyLegitimate interest; your consent for NIN/BVN
Store and share your genotypeOnly to show it to the people you chooseYour explicit consent
Show optional profile detailsBecause you chose to add themYour consent
Detect scams, fake accounts and abuse; act on reportsTo keep members safeLegitimate interest; legal obligation where applicable
Process payments and keep financial recordsTo run subscriptions and coins, and meet tax lawContract; legal obligation
Send emergency alerts and confirm emergency contactsTo support your safetyYour consent; vital interests in an emergency
Send account emails, such as receipts and security noticesTo run your accountContract
Understand how Toastly is used and fix problemsTo improve the serviceLegitimate interest

Where we rely on consent, you can withdraw it at any time in your settings, without affecting anything we did before.

4. Who can see your information

Other members see what's on your profile, according to the visibility settings you choose. Relationship history is hidden until you match unless you choose otherwise. Genotype is hidden from everyone unless you choose to share it.

Our team sees account and safety information only when needed to support you, investigate a report or keep Toastly safe. A report includes the category you choose and anything you write in it. Our safety team does not read your messages.

Service providers who process data on our behalf, under contract, only for the purposes we set:

ProviderWhat for
SupabaseDatabase, storage, and sign-in and confirmation emails
VercelHosting the app and website
Smile IDLiveness checks and NIN/BVN verification
PaystackPayments in Naira
StripePayments in US dollars
LiveKitDelivering Gist voice and video sessions (not recorded)
ResendAccount emails, such as receipts and security notices
TermiiText messages to Nigerian numbers (emergency contacts and alerts)
TwilioText messages to numbers outside Nigeria (emergency contacts and alerts)
Google (Places)Suggesting public venues for dates
PostHogProduct analytics (never receives your genotype)

AriyaPlanner. AriyaPlanner is a wedding and event-planning service also run by Ariya Planner Ltd. If you and your partner choose to move from Toastly into planning your wedding with AriyaPlanner, we'll pass across only what you agree to share at that moment. Your genotype is never included.

Authorities. We'll share information where the law requires it, or where it's necessary to protect someone's life or safety.

We do not sell your personal data, and we do not share it with advertisers.

5. Your genotype

Your genotype is health information, so it has its own rules:

  • You give separate, explicit permission before adding it. It's optional, and leaving it blank never affects who you're matched with.
  • Only you can see it until you choose to share it — with your matches, only after a Gist you both continue, or only with your partner in Couple Mode. You'll only see someone else's genotype if you've both chosen to share with each other.
  • We never use it to choose or rank your matches, never tell anyone whether a pair is "compatible", never mark it as verified, and never pass it to our analytics, to any AI system, to our safety screening, or to AriyaPlanner.
  • It's what you tell us — we don't check it.
  • It's stored encrypted, and only you and the people you've chosen can read it.
  • Deleting it removes it from Toastly straight away, together with your permission. Encrypted backup copies are overwritten within 7 days.

6. Emergency contacts

If you add an emergency contact, we hold their name and phone number. We send them one text message to confirm they've agreed to be your contact, and after that we only contact them if you trigger a safety alert. Your emergency contact never gets access to your Toastly account, matches or messages. Please only add someone who's happy to be your contact. You can remove them at any time.

7. Keeping Toastly safe

To spot scams and fake accounts, we look at patterns of activity — for example, repeatedly declining Gist sessions, unusually fast requests to move a conversation forward, multiple independent reports, or verification that no longer matches.

  • We don't read your messages to do this, and we don't use Gist audio, your genotype, religion, tribe, language, relationship history, profession or diaspora status. To keep pricing fair, we do check whether the country of your payment method, phone number and connection match.
  • A person reviews every case. Automated tools may flag an account for review; the strongest automatic step is asking you to verify again, and we always tell you why. No account is removed by a machine. You can ask us to look again.

8. How long we keep it

  • Your account and profile: while your account is open. When you delete your account in your settings, your data is deleted straight away, except what this section says we keep, and backup copies are overwritten within 7 days.
  • Genotype: until you delete it or your account, as in section 5.
  • Verification results: for as long as your account is open.
  • Safety records (reports about an account, and their outcome): up to 2 years after the account closes. If an account was removed for breaking our rules, we also keep a scrambled form of its phone number for that time, so it can't simply sign up again.
  • Payment and financial records: 6 years, as tax law requires.

9. Where your data is processed

We're based in Nigeria and serve members abroad. Our database is hosted in Ireland, in the European Union, and our app runs in the United States; other providers may process your data in further countries. Where data leaves Nigeria or the UK, we rely on appropriate safeguards required by law, such as contractual protections with our providers.

10. Your rights

Wherever you live, you can ask us to:

  • see the personal data we hold about you, and get a copy;
  • correct anything that's wrong;
  • delete your data;
  • download your data in a portable format;
  • object to or restrict how we use it;
  • withdraw consent where we rely on it;
  • review any decision about your account.

Many of these you can do directly in your settings. Otherwise, email support@trytoastly.com and we'll respond within one month. We may need to confirm your identity first.

If you're unhappy with how we've handled your data, you can complain to the Nigeria Data Protection Commission (NDPC). If you live in the UK, you can contact our UK representative through support@trytoastly.com or complain to the Information Commissioner's Office (ICO). We'd appreciate the chance to put things right first.

11. Security

We use encryption, access controls and secure providers to protect your data, and we limit who on our team can see it. No system is perfectly secure, so if we ever have a breach that puts you at risk, we'll tell you and the regulator as the law requires.

12. Under-18s

Toastly is only for people aged 18 and over, and we ask for your date of birth when you sign up. If we learn an account belongs to someone under 18, we'll close it and delete their data.

13. Cookies

Our website uses only the cookies needed to keep you signed in and keep the service working. We don't use advertising or analytics cookies.

14. Changes to this policy

If we make a meaningful change, we'll tell you in the app before it takes effect. If a change affects something you consented to — such as your genotype — we'll ask for your permission again.